From Facebook to Instagram, Twitter, LinkedIn, TikTok, Twitch, and Pinterest, social networks offer your business the opportunity to enhance its branding and image while engaging with customers.

Posting content regularly and in an automated fashion is not enough; a good social media approach must be prepared in advance. Even though most platforms tend to offer short video content, also known as snack content (stories, reels, etc.), the algorithms differ depending on the social network, as do the practices and codes. You can’t create the same type of content for YouTube and Instagram, or even TikTok.

Users are constantly being solicited and will not hesitate to unfollow accounts that clutter their information flow. This is why it is crucial to organize your social media strategy to avoid losing followers and damaging your company’s image.

To make the magic of likes happen, to have comments flow, and to see your content shared widely, it is necessary to define a clear positioning to adopt on social media—and stick to it.

Managing and animating your social networks by regularly publishing original, impactful, and engaging content takes time. This often requires the expertise of a social media agency with a genuine strategic vision.