The benefits of financial and human investment in SEO are numerous. Firstly, improving the SEO of your website will increase the long-term visibility and e-reputation of your company. Unlike paid search (SEA) related to Google Ads, stopping financial investments in SEO will not suddenly degrade your results. The second benefit of investing in SEO as part of your e-marketing action plan is the acquisition of new customers and the increase in your revenue. Indeed, improving your visibility on Google will allow your site’s pages to be visible on generic keywords not including your brand name, thus attracting new customers